HOW FASHION ARE YOU?
Together with Rexona, we have created a campaign to launch the new product range No White Marks Protection in the Nordic countries. We want to pair Rexona with the fashion world with the help of a fashion quiz. The quiz winner with the most correct answers in the fastest time is allowed to bring a friend to Paris, the fashion center of the world. The overall goal is to get the audience to understand that Rexona is superior when it comes to not leave white marks on your finest clothes. So, How Fashion Are You? Try this out here
Project Manager•11 November, 2010
Focus more
We have finally launched our first iPhone Application! Together with Fröjd, Deasign has created both the concept and idea for the game representing the new deodorant from Axe, Axe Stay Focused.
The game tests your ability to stay focused, regardless of the challenges you’re faced with. Download the game here and try it out! Compete against your friends and share the results directly on Facebook.
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Project Manager•4 April, 2010
A Gift Guide for Bonnier Publications
Do you ever feel troubled when you think of all those Christmas gifts? We do. That’s why we helped Bonnier Publications create a smart helper on the Internet. In Finnish the site is called Lahjaekstra (which means Gift Extra), and functions as a forum for the Finnish lifestyle magazines Olivia, Evita and Divaani, where they can present their favourite selection of presents. Click around and let yourself be inspired. Create a shopping list and publish it on Facebook!
CEO Deasign Finland•12 December, 2009
Win a Gene Simmons guitar with Axe!
To create awareness of the new product from Axe – Axe Instinct – Deasign has developed the musical competition Axe Rock n’ Roll Instinct, where the prize is a specially-designed Gene Simmons guitar for playing Guitar Hero. The game is integrated in both Messenger and Facebook so that target group members can easily challenge one another. The game is produced by Fröjd Interactive.
Project Manager•11 November, 2009
MSN Mouse Awards to Deasign
Axe Wheel of Temptation continues its success story, most recently in the MSN Mouse Awards, an international competition open for everyone who has advertised through the MSN network. The Axe campaign, which has become a favourite of our News section, won third prize in the consumer goods/FMCG category over some of the best agencies and campaigns in the world. Deasign is of course very proud. The Bronze Mouse has now moved in on the prize shelf and we have celebrated it with champagne (thank you Microsoft!).
VD Ryssland•7 July, 2009
Games in Messenger a success
During the summer and fall of 2008, all MSN users have had the chance to try out Axe Wheel of Temptation – a ”Spin the Bottle” game integrated in Messenger. The game was launched along with the new product Axe Dark Temptation and the aim was for the target group to be able to spend quality time with the brand. The strategy involved helping guys come into contact with girls, and to catch them where they already spend a lot of time – on MSN. Over 600 000 young people have played the game more than 1 500 000 times, the average time being over 5 minutes. The game has also received a lot of attention. For example, it was a finalist in Eurobest, won a third prize in the Mouse Awards and a nomination in One Show.
Art Director•5 May, 2009
Become a star with Rexona
When Rexona launched its teenage deodorant ”Music Fan” in Sweden and Finland, Deasign was responsible for the campaign. The challenge was to create a campaign that strengthened the brand in the eyes of the target group (girls between the ages of 11 and16) in Finland and Sweden. These girls are self-aware and puberty is just around the corner. Looks and music take up a lot of their time and is an integrated part of their lifestyle. The solution was that the target group had a chance to create their very own “idol photo” together with Rexona Music Fan on Bilddagboken.se (a web-based picture diary in Sweden) and Demi.fi (the equivalent in Finland).The prize was a day as a real music star, and it was, of course, also possible to ask friends to vote for your idol photo.
CEO Deasign Finland•2 February, 2009
Gold and silver in the W3 Awards
This week, when the W3 awards presented their winners, we were proud to observe that Deasign had been awarded in three different cases. Our site for the launch of Scan Hot Tub (made together with Saatchi & Saatchi), www.hotstopshunger.com won a gold medal, while our banner for Axe Chocolate won a silver one, as did the meatballs game for Scan Hot Tub. W3 Awards is a competition that awards superior creativity on the Internet. All agencies can participate in the competition, regardless of their size. The main sponsor of the W3 Awards is the well-renowned magazine Advertising Age. Read more about the W3 Awards here!
VD Ryssland•10 October, 2008
