Axe sponsors an oracle at Skärholmen, Sweden
Will the world come to an end? Will I meet the love of my life? Is Axe Dry able to stop sweating from the arm pits? The questions are many, but the answers few. At least until Olof Johansson, an oracle from Skärholmen in Sweden, launched a site together with Axe. You see, Olof has a great gift. When he uses Axe Dry in one armpit, he sweats out prophesies from the other. At TheArmpitOracle.com you can ask questions of the oracle and get an answer in real time. You can also watch the documentary on how Olof discovered his magical gift. Will you ask a question? Olof knows the answer. One thing is for sure – Axe Dry will keep your armpit dry for at least 24 hours.
Project Manager•1 January, 2009
The first digital rally in Sweden
As the most important task of the Swedish Union of Tenants is to create opinion, they try in all possible ways to influence politicians and decision makers. Now the union also wished to draw people’s attention to the politicians’ plans to end the state control of the rental market. The challenge was to introduce an interactive solution that would make it easy to create public opinion.
It needed to be easy to participate and at the same time function as an easy-to-use tool for the Swedish Union of Tenants when influencing public opinion or in relation to their PR. The solution was a rally – on the Internet. Here, people could demonstrate in favour of reasonable rents, also in the future. The names and municipalities of the participants were collected on a project list that at the end of the demonstration was sent to the politicians concerned. After only two days, over 2000 people had joined the rally. You can join too on www.hallapolitiker.se!
VD Ryssland•10 October, 2008
Start commuting
The new timinfo.se was recently launched – a Deasign production all the way from egg to chicken. Trafik in Mälardalen (TiM), a cooperation between different traffic companies in the region of Mälardalen in Stockholm, was faced with the challenge of presenting both their offer and information about tickets and timetables.
Through a new, smart function on the start page, commuters in the region will now have access to fast and easy information about their specific route. The function offers a complete picture of distance, company, means of travelling and connections, as well as the possibility to find your way with just one click in the timetable for the day. We are proud of the function at www.timinfo.se and encourage all travellers in Mälardalen to start commuting with TiM!
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CEO The Deasign Group•5 May, 2008
