We have finally launched our first iPhone Application! Together with Fröjd, Deasign has created both the concept and idea for the game representing the new deodorant from Axe, Axe Stay Focused.
The game tests your ability to stay focused, regardless of the challenges you’re faced with. Download the game here and try it out! Compete against your friends and share the results directly on Facebook.
Since 2010 RAY is the only company in Finland that is licensed to manage gambling on the Internet, and Deasign won the web agency deal! RAY (Finland’s Slot Machine Association) was founded in 1938 and is the Finnish equivalent of the Swedish organisation Svenska Spel. RAY has sole rights in Finland in terms of gambling games, such as slot machines, casino games and Internet-based games.
Apart from structure and design of the new web site, the project also implies creating the new graphic identity for the net games. Ray’s goal is to present their selection of Internet games in August of 2010.
Do you ever feel troubled when you think of all those Christmas gifts? We do. That’s why we helped Bonnier Publications create a smart helper on the Internet. In Finnish the site is called Lahjaekstra (which means Gift Extra), and functions as a forum for the Finnish lifestyle magazines Olivia, Evita and Divaani, where they can present their favourite selection of presents. Click around and let yourself be inspired. Create a shopping list and publish it on Facebook!
To create awareness of the new product from Axe – Axe Instinct – Deasign has developed the musical competition Axe Rock n’ Roll Instinct, where the prize is a specially-designed Gene Simmons guitar for playing Guitar Hero. The game is integrated in both Messenger and Facebook so that target group members can easily challenge one another. The game is produced by Fröjd Interactive.
Deasign is now cooperating with Lasten Keskus AB. We are designing a new web shop for this Finnish publishing house, founded in 1974 and known especially for their children’s books and literature on the bringing up of children.
Nokia wants to start working with Deasign Finland! We are proud that this international technology giant needs our strategic and digital knowledge. The first projects have already been initiated and now we just have to keep on going!
When Rexona launched its teenage deodorant ”Music Fan” in Sweden and Finland, Deasign was responsible for the campaign. The challenge was to create a campaign that strengthened the brand in the eyes of the target group (girls between the ages of 11 and16) in Finland and Sweden. These girls are self-aware and puberty is just around the corner. Looks and music take up a lot of their time and is an integrated part of their lifestyle. The solution was that the target group had a chance to create their very own “idol photo” together with Rexona Music Fan on Bilddagboken.se (a web-based picture diary in Sweden) and Demi.fi (the equivalent in Finland).The prize was a day as a real music star, and it was, of course, also possible to ask friends to vote for your idol photo.
Will the world come to an end? Will I meet the love of my life? Is Axe Dry able to stop sweating from the arm pits? The questions are many, but the answers few. At least until Olof Johansson, an oracle from Skärholmen in Sweden, launched a site together with Axe. You see, Olof has a great gift. When he uses Axe Dry in one armpit, he sweats out prophesies from the other. At TheArmpitOracle.com you can ask questions of the oracle and get an answer in real time. You can also watch the documentary on how Olof discovered his magical gift. Will you ask a question? Olof knows the answer. One thing is for sure – Axe Dry will keep your armpit dry for at least 24 hours.
© 2012 Deasign AB
