HOW FASHION ARE YOU?

Together with Rexona, we have created a campaign to launch the new product range No White Marks Protection in the Nordic countries. We want to pair Rexona with the fashion world with the help of a fashion quiz. The quiz winner with the most correct answers in the fastest time is allowed to bring a friend to Paris, the fashion center of the world. The overall goal is to get the audience to understand that Rexona is superior when it comes to not leave white marks on your finest clothes. So, How Fashion Are You? Try this out here

Agency Director•11 November, 2010

Media Markt and the environment

A consumer electronics chain is perhaps not what you associate with environmental commitment, but Media Markt is an exception as the company for some time now has been investing in electricity generated by wind power. We were engaged to design an environmental web site that draws attention to Media Markt’s environmental work, while at the same time emphasizing the connection between consumption and environment. In our opinion the environmental web needed to be both visible and different in order for Media Markt to successfully be viewed as the most environmentally friendly consumer electronics chain. The result was a fable – “The Story of Media Markt and the Environment” – where the Media Markt personnel go into the forest to tell all the animals that live there about the environmental commitment of Media Markt. To the Environmental Web!

•5 May, 2009

Become a star with Rexona

When Rexona launched its teenage deodorant ”Music Fan” in Sweden and Finland, Deasign was responsible for the campaign. The challenge was to create a campaign that strengthened the brand in the eyes of the target group (girls between the ages of 11 and16) in Finland and Sweden. These girls are self-aware and puberty is just around the corner. Looks and music take up a lot of their time and is an integrated part of their lifestyle. The solution was that the target group had a chance to create their very own “idol photo” together with Rexona Music Fan on Bilddagboken.se (a web-based picture diary in Sweden) and Demi.fi (the equivalent in Finland).The prize was a day as a real music star, and it was, of course, also possible to ask friends to vote for your idol photo.

Art Director•2 February, 2009

Axe sponsors an oracle at Skärholmen, Sweden

Will the world come to an end? Will I meet the love of my life? Is Axe Dry able to stop sweating from the arm pits? The questions are many, but the answers few. At least until Olof Johansson, an oracle from Skärholmen in Sweden, launched a site together with Axe. You see, Olof has a great gift. When he uses Axe Dry in one armpit, he sweats out prophesies from the other. At TheArmpitOracle.com you can ask questions of the oracle and get an answer in real time. You can also watch the documentary on how Olof discovered his magical gift. Will you ask a question? Olof knows the answer. One thing is for sure – Axe Dry will keep your armpit dry for at least 24 hours.

Agency Director•1 January, 2009

Gold and silver in the W3 Awards

This week, when the W3 awards presented their winners, we were proud to observe that Deasign had been awarded in three different cases. Our site for the launch of Scan Hot Tub (made together with Saatchi & Saatchi), www.hotstopshunger.com won a gold medal, while our banner for Axe Chocolate won a silver one, as did the meatballs game for Scan Hot Tub. W3 Awards is a competition that awards superior creativity on the Internet. All agencies can participate in the competition, regardless of their size. The main sponsor of the W3 Awards is the well-renowned magazine Advertising Age. Read more about the W3 Awards here!

VD Ryssland•10 October, 2008

The first digital rally in Sweden

As the most important task of the Swedish Union of Tenants is to create opinion, they try in all possible ways to influence politicians and decision makers. Now the union also wished to draw people’s attention to the politicians’ plans to end the state control of the rental market. The challenge was to introduce an interactive solution that would make it easy to create public opinion.
It needed to be easy to participate and at the same time function as an easy-to-use tool for the Swedish Union of Tenants when influencing public opinion or in relation to their PR. The solution was a rally – on the Internet. Here, people could demonstrate in favour of reasonable rents, also in the future. The names and municipalities of the participants were collected on a project list that at the end of the demonstration was sent to the politicians concerned. After only two days, over 2000 people had joined the rally. You can join too on www.hallapolitiker.se!