Watch where you go Several monsters with different behaviours were designed to give the game depth.
Deasign takes arcade glory to the skies together with AXE. Where angels soar through the clouds, and where vicious creatures are out to get you. Your tool to greatness?
A seductive, woody fragrance. Welcome to AXE Aerospray.
Would you call yourself a gamer? Gaming is rapidly growing since the launch of Facebook and mobile devices such as smart phones and tablets. Enabling gaming to be a daily break without depending on consumers owning a console or computer. The fundamental change is that gaming has followed the digital into the social arena, making it easier to play with friends. Regardless of device.
AXE was to release it’s new fragrance: AXE Excite, and wanted to reach out to the target audience in a fun and engaging way. We created a game on Facebook called AXE Aerospray, which is a modern remake on the old arcade games for comandore 64 and early PC. The plot of the game is simple, earn the highest score by collecting angels, power-ups and shooting monsters. All through the power of AXE. Challenge friends and fight your way up the leader boards.
Creating a game is a complex and challenging process, yet extremely fun. Identifying the right level of challenge for the target audience alongside game mechanics to make it fun and enjoyable to play.
Together with concept and wireframing we created several monster concepts along with nine unique levels for the players to embark in. A wide range of assets and achievements were created to keep the game fresh and re-playable.
Gaming is becoming a big influence in digital marketing and it’s important to have an open-minded approach to it, this in order to be able to evaluate whether brands have a natural place to take within this segment or not. Gaming can be a very powerful tool in creating brand awareness and engagement within the right context.
Got game? Head over to facebook and challenge your friends!
© 2012 Deasign AB
